No matter who you are or what age you are, Social Media networks can’t have escaped your notice. Even Rip Van Winkle has heard of Facebook!
But there’s a lot more to Social Media than Facebook.
Social Media sites are where millions of people are spending their online time. In fact, between Twitter and Facebook alone, there are now over 600 million active users, with 50% logging in each day!
‘Social Media Marketing’ has arisen as, with all that activity, business has unsurprisingly woken up to the fact that it needs to be there.
But unlike conventional marketing, it’s not simply a case of registering and putting up a page to advertise yourself. Social Media sites need to be worked on, updated regularly; your audience – your ‘community’ – communicated with, nurtured and developed. Doing so will not only retain their interest but will help your community network to develop from the natural viral effect.
‘Social Media Marketing’ is the massive growth area for business today. It’s where your customers and future customers are all hanging out; so it seems pretty clear that your business needs to be there too and to be dealing with it seriously.
“Find us on Facebook” can make the difference between a single website visit and a loyal Facebook fan who you can interact with.