Keeping in Touch – Why you should do it

If you’re like most businesses, you probably don’t keep in touch with your customers. You believe your range, quality and good service will stand you in good stead.

You think that all of that will ensure your customer will come back in the future.

But, if you are truly honest with yourself, you’ll accept that that’s possibly a little naïve; and that what you are actually doing is entrusting almost everything to luck.

Sure, some customers will come back. But wouldn’t you like it to be almost all of them?

Just a few of the General Benefits:

Keep your Name in front of your Customer

Develop loyalty and brand awareness

Help them Remember you

When they’re ready to buy, they won’t have to think where to go.

Bring Business Forward

Your customer who is likely to buy anyway may well be influenced to do it sooner. Better this month than next!

The Impulse Purchase

That fact that you are ‘there’ will stimulate interest, prompting purchases you may never have got.

Referrals

With a friend who’s looking to buy, there’ll be a greater chance your customer will mention your name.

Enhanced Service

Build customer relations. Show them you care.

An Edge over your Competitors

Create that point of difference between you and them.

Repeat Business

Greater prospects of thinking you/your product.

Deliver instant relevant information …instantly!

Got something to say? Say it straightaway! Whether it’s a forthcoming sale, new season’s stock or something else, let them know immediately.

Alternative Marketing

With communication lines now open, you’re able to introduce new and varying methods. eg. incentivised referral schemes, loyalty programs etc. Things you haven’t even yet thought of!