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Restaurants, Hotels, Retailers, Estate Agents, Printers
and even Solicitors are just some of those on our books.
But
the
reality is that no business should ignore its customers. In marketing terms alone,
they are so valuable. As
opposed to conventional marketing for new business
(advertising etc), your costs will be significantly
reduced and your returns dramatically better.
And, by keeping your name in their
mind, there are different benefits to be gained by all.
Some examples:
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Estate
Agents
Though not truly likely to have too many repeat
purchasers (apart from developers etc), there are
significant reasons why an Estate Agent should keep in
contact with his prospective buyers.
Apart from the obvious help in selling properties and
keeping ones name in the mind of customers, one of the
most important reasons is to set him apart from his
competitors.
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"Who is more likely to sell our house?" Keep
in touch regularly and you'll not only help yourself to
sell properties but you'll sow a seed for the future, about
which of the local Estate Agencies does more to push the
sale.
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More reasons why you ought to keep in touch. |
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Restaurants
“mmmm… where do you fancy eating?” How
many times does that conversation take place? How many
times would someone have come back to you if only they
had thought about your restaurant at that time?
Keep
in touch and the next time they’re thinking of where
to go, they won’t have to think too hard about you.
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Just
think - you could then let ALL your customers know about
forthcoming special events, new dishes, promotions or just help them to remember how good you are. What a
mouth-watering prospect! |
More reasons why you ought to keep in touch. |
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Beauticians/Hairdressers
Reminding your customers regularly about your services
may well stimulate them to succumb to a luxurious
pampering. It will certainly help to remind them about
the wonderful and relaxing service that you provide and
will entice them to use you earlier than they may
otherwise have done.
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You’ll
also be able to let them know in an instant when a new
treatment or technique is available. Imagine that power
in your hands…
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More reasons why you ought to keep in touch.
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Clothes
shops
Whenever a new range comes in or a new season is upon
us, imagine the business that you can do by letting all
your customers know.
Stimulate the impulse purchase by
the mere mention of something in a communication; or just
keep your name in front of them so that, the
next time they want to buy an outfit, they immediately
think of you. |
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More reasons why you ought to keep in touch. |
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Hotels/B&B's
Just imagine the power such a communication facility
could bring.
You
could let ALL your previous customers know about any
weekend specials and exclusive deals; Tell them what
you’re doing for forthcoming events, any special
promotions (maybe for out-of-season custom?); just about
anything, designed to help encourage their return. What a
room-filling prospect!
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A system that will keep your name in their mind, so that
when they’re thinking about coming to your area,
whether planned, on impulse or for an impromptu visit
(maybe for a show), they think of staying with
you! |
More reasons why you ought to keep in touch. |
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Wholesalers
Think about the strength in having instant communication
with all your customers, letting them know about a bulk
purchase you’ve just bought in.
Or just reminding them
that you’re there and of the products you have
available, so that when they’re next ready to buy they
always contact you to see what’s available.
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More reasons why you ought to keep in touch. |
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Whatever
your business, we can implement and manage a system just for you. All you
have to do, with our help if needed, is get your customers
details. We’ll do the rest!
We
will build (or takeover) a database of your customers
and then, using a variety of professional methods, we
will ‘keep in touch’ with them regularly on your
behalf. All at a surprisingly low cost.
Call
us today to arrange an informal chat on 08452 264062
(local call). It might be the most valuable call you
have ever made. Alternatively contact
us
using our online form. |
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